Lace Up, Snap On: Converse and Fujifilm Are Letting You Turn Your Favourite Photos into Custom Kicks
Fujifilm Sneaker Studio credit Chase Shiel 13
If you’ve ever wished you could wear your favourite photo, now’s your chance. Fujifilm Australia and Converse are teaming up for Sneaker Studio, a one-day-only pop-up that’s giving Aussies the chance to turn memories into masterpieces, on a fresh pair of Converse Chuck Taylor All Stars.
Taking place on 30 August at Converse’s flagship store in Chadstone, this isn’t just your average pop-up. It’s where streetwear meets shutterbugs, with photography and sneaker culture coming together in one creative explosion. And the best bit? It’s completely free if you land a spot.
One Day. One Pair. Infinite Vibes.
In celebration of the launch of the new Fujifilm X-E5, a sleek, retro-style camera designed for creativity on the go, Fujifilm and Converse are inviting Aussies to design their dream Chucks. Submit your vision, lock in a one-on-one session with legendary sneaker customiser Chase Shiel, and walk away with kicks that are literally one of a kind.
Bring a photo that means something: a moment, a vibe, or even just your dog being a legend, and the team will stitch, print, and craft your very own wearable art. Think of it as streetwear with soul.
The Details
Where: Converse Chadstone, Shop FB-189, 1341 Dandenong Rd, Malvern East, VIC
When: 30 August 2025
How: Submit your creative idea and photo HERE to be in the running for a free custom pair.
Meet the Maker: Chase Shiel
Custom footwear artist Chase Shiel knows a thing or two about turning kicks into canvases. And for one day only, he’s putting his tools to work on your creative vision.
“Sneaker culture and photography have a lot in common,” says Chase. “Just like a photo captures a mood or moment, the sneakers you wear say something about who you are. A Converse Chuck Taylor is the perfect base for self-expression, and I’m stoked to help Aussies bring their ideas to life.”
Powered by Creativity, Captured with Fujifilm
The Sneaker Studio is all about pushing boundaries, just like the Fujifilm X-E5. With its sleek aluminium body, customisable film simulation dial, and quick-access controls, it’s a camera made for capturing your aesthetic, however that looks. Whether you’re into gritty cityscapes or crisp portraits, it’s the perfect tool to step up your creative game.
Leanne Hughes, Head of Marketing at FUJIFILM Australia, says the brand is all about helping people express their vision.
“At Fujifilm, we’re always looking for new ways to celebrate creativity. Everyone has their own style when it comes to photography, and Sneaker Studio is a fun, hands-on way for Aussies to bring that to life. We can’t wait to see what people come up with.”
So, What Are You Waiting For?
Custom kicks, creative vibes, and your favourite photo turned into wearable art, all in one unforgettable day. Sneaker Studio is strictly one-day-only, and spaces are limited. Head to Fujifilm to submit your vision and snag a spot.
Because let’s be real, your feet deserve to be as iconic as your feed.
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
