Australians To Name Chery’s New Hybrid Diesel Ute This Year
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If you like the idea of a machine that can tow your caravan, carry a tonne of concrete and still sip fuel like a sensible gentleman, then pay attention. Chery has built a ute for Australian life and, in a move equal parts bold and faintly cowardly, it is handing the naming rights to the public.
It is being billed as the world first plug in hybrid diesel ute, which sounds as if a petrolhead and an engineer had a barney and produced something very practical. The specs are proper ute specs, 1000 kilogram payload and 3.5 tonne towing capacity, and the model is due to arrive later this year.
How To Enter
The contest is gloriously straightforward. You submit a name and a short explanation of why it fits the vehicle, Chery does some shortlisting and then the nation gets to vote on the finalists. The clever soul who supplies the winning name will also receive the first Chery ute when it lands in Australia.
Dates And Details
The naming competition opens at midday on 12 March and closes on 26 March. Entries are submitted via the Chery Australia website, so think harder than a throwaway gag but not so hard that you write a thesis.
This is not just a publicity stunt. Chery says the ute has been designed for how Australians work, live and play. There are accessories and details aimed at off road use and practical every day chores, so the name should reflect muscle and manners in roughly equal measure.
If you fancy yourself creative, now is the moment. Call it something brave, call it something clever, but whatever you do do not call it Utey McUteface unless you want everyone to hate you forever.
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
