Are Chinese Watches Worth It in 2025?

Not too long ago, the idea of buying a watch made in China would’ve raised a few eyebrows. The reputation just wasn’t there. For years, Chinese watches were seen as cheap knockoffs—mass-produced with little attention to detail. But fast forward to today, and the conversation has changed. A lot. The big question now is: are Chinese watches worth it?

China produces more watches than any other country—by a long shot. In 2022 alone, they exported more than 540 million timepieces. That’s around 1.6 million watches leaving the country every single day. On the money side, the market is expected to generate $2.5 billion in revenue by the end of 2025.

But it’s not just about how many watches they make. It’s about how far the quality has come. In just a few years, a wave of new brands has started producing watches that are turning heads for all the right reasons. Seagull, San Martin, Steeldive, and CIGA Design are just a few of the names being thrown around more and more in the watch community.

And it’s not just the brands. The specs are getting better too—sapphire crystals, stainless steel cases, reliable movements, solid bracelets. For example, the San Martin SN0129 offers features like a Seiko NH34 GMT movement, AR-coated sapphire, and impressive finishing—all for around $250 to $300. That’s the kind of value that gets people curious.

The Good, the Bad, and the Interesting

So, are Chinese watches worth it? It depends on what you’re looking for.

One of the biggest advantages is the price. You can build a small collection of Chinese watches for the same cost as a single entry-level Swiss model. For anyone on a budget—or anyone who just wants to try different styles without committing to something expensive—it’s a great way to explore the hobby.

Chinese watchmakers also take more risks with their designs. Whether it’s bold dial colours, playful layouts, or experimenting with case shapes and materials, there’s a level of creativity you don’t often see from established Swiss brands. Some even offer things like meteorite dials or skeletonised movements for a fraction of what you’d pay elsewhere.

Then there are the premium brands, like Atelier Wen. Their Perception model has been praised for its design, build quality, and finishing—and it’s made entirely in China. These brands are proving that China can do more than just budget-friendly watches. They’re capable of making genuinely high-end pieces, too.

But there are still some downsides.

Buying a Chinese watch online is rarely as smooth or satisfying as walking into a boutique. There’s no chance to try it on beforehand, no expert walking you through the details. Shipping can be slow, support is often minimal, and returns? That’s hit or miss.

There’s also the issue of brand story. Most Chinese brands are still young, and they haven’t had time to build the kind of heritage and emotional pull that companies like Omega or Longines have. A lot of the time, you’re buying based on looks and specs alone.

And resale value? That’s another hurdle. While Swiss watches often hold 60–80% of their value if you take care of them, most Chinese watches drop off quickly. It’s not necessarily a bad thing—if you’re buying to wear and enjoy—but it’s worth keeping in mind.

Some Chinese brands are still guilty of copying big-name designs. Submariner-style bezels, Speedmaster chronos, Royal Oak-style cases—they’re everywhere. Until more brands start developing their own distinctive look, it’s going to be hard for them to build serious recognition.

What Comes Next?

There’s little doubt that China will stay the largest producer of watches in the world. But production volume alone doesn’t build reputation.

To really earn long-term respect, Chinese watchmakers will need to focus more on quality control, customer service, and brand identity. And they might have to raise prices to do that, which comes with its own risks. After all, part of the appeal right now is affordability.

But if more brands follow in the footsteps of someone like Atelier Wen—offering originality, quality, and a strong sense of purpose—then things could shift. And not just a little.

It’s unlikely that Rolex or Omega are losing sleep over it right now, but smaller Swiss microbrands? They might start to feel the pressure. There’s every chance that in the next few years, we’ll see a Chinese brand rise to the level of true global prestige.

A brand that doesn’t just compete on price or specs—but on design, craftsmanship, and desirability. That would change everything.

Chinese Watch Brands Mentioned

• San Martin – Known for high-spec homage and original dive watches at competitive prices.
• Seagull – One of the oldest and largest watch manufacturers in China, especially known for mechanical movements.
• Steeldive – A popular microbrand offering durable tool watches and affordable divers.
• CIGA Design – Award-winning brand focused on innovative, modern designs with transparent or skeletonised dials.
• Adiesdive – Available mainly via AliExpress, this brand delivers budget-friendly homages with solid specs.
• Atelier Wen – A premium Chinese microbrand combining traditional craftsmanship with contemporary design, best known for the Perception model.

So, Are Chinese Watches Worth It?

If you’re after variety, solid specs, and great prices, Chinese watches are worth it—without question. They give you room to play, explore different styles, and enjoy the hobby without spending thousands.

But if you’re someone who values heritage, in-person service, or long-term resale value, you might still lean toward Swiss.

The good news is, the gap between the two is closing. Slowly, but surely. And for watch fans, that means more choice, more innovation, and maybe one day, a world where a luxury Chinese brand sits comfortably alongside the Swiss legends.

Want more? Click here for Top 5 Men’s Watches: Timeless Timepieces – Tech Drive Play

Zachary Skinner

Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.