Apple Unveils Powerful New iMac with M4 Chip, Apple Intelligence, and Stunning Color Options
Apple iMac M4 hero
Apple has introduced the latest version of the iMac, boasting the next-generation M4 chip and the groundbreaking Apple Intelligence technology. This model combines a sleek, ultra-thin design with faster performance, refined AI capabilities, and vibrant color options to suit any space or style. Designed to enhance productivity and creativity, the iMac with M4 is set to redefine the desktop experience for personal and professional users alike.

Performance Boosted by the M4 Chip
At the core of the new iMac is Apple’s powerful M4 chip, delivering performance that is up to 1.7 times faster for everyday tasks and up to 2.1 times faster for intensive work like photo editing and gaming compared to the M1 version. The upgraded Neural Engine in the M4 makes the iMac the world’s leading all-in-one desktop for AI applications, transforming how users work and interact with their devices. From running complex photo filters to enabling seamless multitasking, the M4 takes speed and efficiency to new heights.
Key Performance Highlights
- Productivity: For everyday tasks like browsing and spreadsheet work, the new iMac offers up to 1.7 times faster performance.
- Gaming: Gamers will enjoy up to 2x higher frame rates for smooth, immersive experiences in titles like the upcoming Civilization VII.
- Creative Applications: Content creators can edit images and videos 2.1 times faster in demanding apps like Adobe Photoshop.
- Competitive Edge: When compared to popular all-in-one PCs, the new iMac is up to 4.5 times faster, and up to 6 times faster than the previous Intel-based iMac.
Apple Intelligence on the Mac
With Apple Intelligence, Apple introduces an advanced personal intelligence system that leverages AI to assist users across a range of tasks. Integrated directly into macOS Sequoia, Apple Intelligence features a redesigned Siri, Writing Tools for text refinement, and tools like Image Playground and Genmoji for personalized digital creation. ChatGPT is also integrated into Siri, giving users seamless access to its extensive knowledge base without needing to switch between apps.
Apple Intelligence prioritizes privacy, with tasks processed on-device whenever possible and complex tasks handled securely in the Private Cloud Compute environment. For added peace of mind, users accessing ChatGPT can do so anonymously, with privacy protections that prevent data storage.



Redesigned in Stunning Colors
Apple’s new iMac is available in a variety of bold colors, including green, yellow, orange, pink, purple, blue, and classic silver. The color-matched accessories, which include a Magic Keyboard and Magic Mouse or optional Magic Trackpad, now come with USB-C ports, making connectivity easier than ever.
Enhanced Display and Camera Features
The new iMac’s 24-inch 4.5K Retina display now includes an optional nano-texture glass that minimizes reflections and glare, ideal for bright spaces. A 12MP Center Stage camera ensures video calls are sharper and more dynamic, automatically centering users in the frame. With Desk View, users can simultaneously showcase their workspace and themselves—perfect for teaching, presenting, or sharing DIY projects.
Advanced Connectivity and Security

Equipped with Thunderbolt 4 and USB-C ports, the new iMac supports multiple external displays and high-speed data transfer, making it an ideal choice for power users who require flexible connectivity. Built-in Wi-Fi 6E, Bluetooth 5.3, and Touch ID add to its secure and seamless user experience, including fast profile switching with a fingerprint.
Sustainable Design and Pricing
Apple continues its commitment to sustainability with a fully recycled aluminum stand and 100% recycled materials in components like circuit board soldering. The iMac’s packaging is now entirely fiber-based, supporting Apple’s goal of eliminating plastic packaging by 2025.
Available for pre-order, the new iMac will begin shipping on November 8. Pricing starts at A$1,999, with education discounts also available.
Want more? Click here for Apple iPad Air 2024 vs. M4 iPad Pro: Which Should You Buy? – Tech Drive Play

Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
