pipo serrano sergio mart nez campos y juan fern ndez en el talent arena
Hispano Suiza Sagrera Steals Scenes In Prime Video’s Day One
If you thought the Mobile World Congress was all lanyards and earnest PowerPoint slides, think again. A Spanish hypercar has muscled its way into a new Prime Video techno-thriller set in Barcelona, and it looks spectacular.
The Carmen Sagrera turns up on screen as the chariot of a very rich tech boss – the sort of vehicle that announces both wealth and a taste for drama. It is hardly wallpaper. Its presence stitches together the show’s twin obsessions: elegant design and dangerous cleverness.
Barcelona itself is treated as more than a backdrop. The series was filmed in the city s technological haunts: a supercomputing centre, a synchrotron, the Talent Arena, the innovators’ district and other wired locations. The city behaves like another lead – glossy, impatient and vaguely threatening.
Why A Hypercar In A Tech Thriller Matters
Because cars are the easiest visual shorthand for success and menace. The brand brought the Carmen Sagrera to events around the congress, put it on display in the Talent Arena and backed panel sessions about innovation, regulation and cybersecurity, with senior executives and engineers explaining how cars and code now share the same rulebook. The series lands globally in mid March on Prime Video.
This is also a neat piece of theatrical marketing. The Sagrera, unveiled as the marque s latest flagship, doubles as a statement about electric performance and bespoke design. It was built to look dramatic and to behave like a prop on which the plot can hang a few dramatic moments.
So there you have it. A car that normally lives in underground garages and glossy brochures now has motives and on-screen presence. It makes the show look smarter and the car look absolutely indispensable. Everyone wins, except perhaps the poor soul who has to drive it back to the car park.
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
