FUJIFILM GFX100RF Signals a New Era for Large Format Photography
GFX100RF KV black back 31
In the ever-advancing world of photography, FUJIFILM Australia has unveiled a new crown jewel: the FUJIFILM GFX100RF. This latest addition to the esteemed GFX System marks a bold leap forward, delivering 102 megapixels of large format goodness in a surprisingly compact and lightweight package—coming in at a mere 735g, lens and body combined.
A Fixed-Lens Marvel with a Nod to the Past
For many photographers, the thought of hauling around bulky gear can be scarier than accidentally formatting your memory card mid-shoot. Thankfully, the GFX100RF counters that particular nightmare by bundling a gorgeous new 35mm F4 fixed lens (equivalent to 28mm in the 35mm format). This clever design keeps your carry weight down while still offering the breathtaking detail and luscious colour reproduction that Fujifilm’s large format sensors are revered for.
FUJIFILM also makes a nostalgic nod to its long history of film cameras with the all-new ‘Aspect Ratio Dial’. Easily switch through nine different aspect ratios—everything from the iconic 3:2 to the newly added 3:4—bringing that tactile, hands-on feel to digital photography. It’s a bit like turning the clock back to the days of fiddling with film, only without the risk of spoiling an entire roll.
Built for Both Serious and Spontaneous Moments
With the GFX100RF, Fujifilm took the kitchen sink approach—except, instead of throwing everything at it, they carefully machined the top plate, lens ring, and bottom plate from aluminium to ensure both durability and a premium finish. The result is a camera that feels solid in hand while remaining nimble, perfect for everything from professional assignments to travel snaps.
The newly developed lens’s leaf shutter system lets you shoot with flash at any shutter speed. That means capturing once-in-a-lifetime moments—like that cockatoo stealing your lamington—won’t involve fiddling around hoping your external flash syncs on time.
If speed matters, the GFX100RF’s AI-driven subject detection autofocus is no slouch. It recognises everything from faces to fast-moving cars, making it easier than ever to nail the shot. Videographers aren’t left out either; 4K/30P 4:2:2 10-bit recording is on offer, while compatibility with Frame.io’s Camera to Cloud service streamlines your workflow—letting you start the editing party quicker than you can say “shrimp on the barbie.”
Quoting the Experts
Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division at FUJIFILM Australia, explains the driving force behind this unique fixed-lens approach:
“The GFX100RF signifies a new era for the GFX System of cameras. What we have learnt from the wildly successful X100 Series of cameras is that there is a need for high quality images, without having to change lenses, and this new camera is the culmination of that”
Fujifilm’s Colour Science Meets Australian Adventure
From outback landscapes to busy city streets, the GFX100RF is perfectly tailored for Aussie shooters chasing both impeccable image quality and ease of use. The premium rope-style shoulder strap included in the box helps keep everything looking stylish—a good fit whether you’re meandering through Melbourne’s laneways or snapping surfers at Bondi.
Availability and Pricing
The FUJIFILM GFX100RF is set for release on 07 April 2025, at an RRP of $8,799 (including GST). For those who appreciate top-notch craftsmanship, advanced features, and that signature Fujifilm colour science, this might just be the camera that keeps you smiling even when you’re squinting through the viewfinder.
So, if you’ve been dreaming of a compact large format camera that delivers jaw-dropping detail—without lugging around a fleet of lenses—the GFX100RF offers a tantalising solution. Now, who’s up for snapping a few wombats with 102 megapixels of furry detail?
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Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
