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iRobot Returns with a New Army of Cleaning Robots—And They Mean Business
If you thought robot vacuums were just glorified dust busters rolling around your lounge room, think again. iRobot has re-emerged as the creator and reigning champion of the robot cleaning category with its largest, most sophisticated lineup in 35 years. And yes, they’ve packed in enough features to make even the most stubborn crumbs quake in fear.
A (Clean) Sweep of Innovations
iRobot’s new lineup, set for release on 1 April 2025 across Australia and New Zealand, boasts everything from debris-compacting systems (so you can go months without emptying the bin) to retractable dual-spinning mop pads that handle spills more stubborn than your morning coffee stain. Every model has received a serious power upgrade—like up to 70x more suction than some previous Roomba models—so those pesky dust bunnies had better watch their backs.
Even navigation has stepped up a gear. ClearView Lidar Navigation and, on select models, PrecisionVision AI Technology make each Roomba smarter at steering itself around your home—reducing the chances of that awkward “I swear the robot’s stuck under the couch again” scenario.
DustCompactor and AutoWash: Not Your Average Cleaning Extras
Among the fresh faces is the Roomba 205 DustCompactor™ Combo Robot, which devours dirt, dust, and everything in between, compacting it neatly so you can forget about emptying for ages. Then there’s the Roomba Plus 405 Combo Robot + AutoWash Dock, which boldly goes beyond just vacuuming and mopping. It boasts an ingenious dock that empties debris, washes and heat-dries the mop pads, and then cleans itself—sort of like a tiny car wash, but for your floor-scrubbing sidekick.
The top-of-the-line Roomba Plus 505 Combo Robot + AutoWash Dock even includes PerfectEdge Technology for those tricky corners you never get around to sweeping. It’s the perfect “set and forget” system for busy households, or for anyone who simply can’t be bothered hauling out the vacuum every time the kids track sand in from the backyard.
Designed to Blend in Beautifully
iRobot’s industrial design team has refreshed the entire Roomba look, with warm, modern colours and finishes meant to harmonise with your home décor. Because, really, if you’re going to let a robot wander around your house, it might as well look stylish doing it.
A Fresh Identity and Marketing Push
With a new tagline—“Roomba. Made for This.”—iRobot is leaning into its heritage as the original category creator. The marketing campaign spans television, digital streaming platforms, and social media, driving home the idea that these robots are here for one thing: taking the drudgery out of cleaning so you can spend more time on, well, anything else.
Pricing and Availability
Australians can get their hands on the latest Roombas from 1 April 2025. Prices start at a very manageable $499 AUD through shopirobot.com.au. Whether you’re after a straightforward vacuum or a high-tech combo that practically cleans itself, there’s a robot in this new suite tailored to your floors—and your level of housework aversion.
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
