Jack Daniel’s Fires Up Race Weekend with Jack’s Rides—free Luxury Sportscar Rides—& a High-octane Party at Jack’s Garage, the Espy!
Jacks Rides 2025 Cars 1
Buckle up, race fans—Jack Daniel’s is turning Melbourne into a high-speed playground once again! After a sellout debut in 2024, Jack’s Rides is back, bigger and bolder, with twice the number of complimentary luxury sportscar experiences. And to crank things up another gear, Jack Daniel’s is also unveiling Jack’s Garage—a dedicated pit stop party at The Espy, packed with McLaren F1 magic, whiskey cocktails, and live music.
Jack’s Rides: Luxury on the Fast Track
From Friday 14 March to Sunday 16 March (12pm – 10pm), Jack’s Rides will be giving fans the ultimate VIP treatment—chauffeured rides in high-end, racing-inspired sportscars. Whether you’re heading to or from Albert Park, book in with a mate from The Espy in St Kilda or Crown Melbourne in Southbank, and turn your commute into a pulse-racing thrill ride.
Adding to the experience, passengers will be wired up with on-board headsets to channel their inner race driver, cheer each other on, and soak up the adrenaline. Oh, and did we mention a complimentary Jack Daniel’s cocktail to go with it? Because what’s a race weekend without a bit of Jack?
Jack’s Garage: The Ultimate Race HQ at The Espy
For the first time ever, Jack Daniel’s is setting up a dedicated racing HQ at the legendary Espy in St Kilda. From Thursday 13 March to Sunday 16 March, Jack’s Garage will be the ultimate pit stop for race fans, featuring authentic McLaren F1 memorabilia—including driver suits and a stunning replica F1 car. Plus, the bar will be pouring signature whiskey cocktails, including the Last Lap Lemonade, a zesty mix of Jack Daniel’s Old No.7 and fresh lemon.
And because no race weekend is complete without an epic soundtrack, The Espy’s Gershwin Room will be hosting a killer lineup of live music:
- Thursday, 13 March: Newcastle alt-rock heroes Rum Jungle
- Friday, 14 March: US soul powerhouses Durand Jones and The Indications
- Saturday, 15 March: Legendary local DJ Nina Las Vegas
- Sunday, 16 March: Country sensation Brad Cox
A portion of ticket proceeds from Jack’s Garage live gigs will go directly to Support Act, helping Australia’s music industry stay in the game.
Race Weekend Like Never Before
“At Jack Daniel’s, we live for moments that bring people together over great whiskey and unforgettable experiences. ” says Ashleigh Wheeler, Brand Manager for Jack Daniel’s Australia. “With the return of Jack’s Rides and the launch of Jack’s Garage, we’re taking race weekend to the next level—bringing fans closer to the thrill of the track, the energy of the McLaren team, and, of course, the spirit of Jack Daniel’s. Whether you’re buckling up for a supercharged ride or raising a glass at The Espy, this is a weekend that race fans will never forget.”
Bookings for a spot in a luxe Jack’s Rides sportscar open at 9am, Friday 7 March HERE. Spots are limited so fans are encouraged to get in quick.
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Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
