Joy in Movement 2
Why Investors Are Excited About This Hot New Fitness Concept This Year – J.I.M
Franchises have long been a popular business model for investors, as the business concept, plan, procedures and often the marketing is done for them, which allows them to “plug-and-play” easier than they would if they were to start a business from scratch.
Investors typically analyse demographic trends, which we know play a crucial role in driving investment. One sector that is experiencing significant growth is the health and wellness space, and this is fuelled largely by the younger generations, particularly millennials and Gen Z, who are increasingly prioritising health and wellness.
According to research by Nielsen, 80% of Australians see keeping themselves and their families healthy as their top priority. Further to that, Statistica found that 49.9% of people aged 18-24 have a gym membership. 45.1% aged between 25-35 have a membership, and 35.3% aged 35-44 do as well.
However, there are a few issues that can arise with a franchise, especially if someone doesn’t intimately know the industry they are buying in to. One issue is the ability to replicate the product perfectly across various locations and managements. The other is staffing, as good staff can be hard to find.
Introducing Joy In Movement (J.I.M)
Joy In Movement (J.I.M) an innovative concept emerging as the forefront pioneer in fully automated, infrared fitness studios, fundamentally redefining the way Australians engage with their workout routines. With its cutting-edge approach, J.I.M has garnered attention from fitness enthusiasts to investors, offering a distinctive fusion of advanced technology, holistic wellness, and tangible results.
Technological Innovation to Reduce Your Overheads and Staffing
A big factor for investors is how much a business will cost to run, and staffing. J.I.M offers a fully automated workout experience, using an avatar as your instructor, and screens to help members follow along, which means the only staff you will need to have is a manager and/ or a receptionist. This greatly cuts down costs, and provided you have someone dedicated and efficient at the desk, or a few casuals, it is easier to manage than having a full team.
The tech also means that each class will be delivered flawlessly, which takes out the risk of a trainer giving the wrong instructions or cues, plus the infrared tech adds a point of difference that investors are often looking for.
“I had experienced the benefits of infrared with my own recovery training, the concept of clients being able to workout in an infrared room was really appealing to me. I’ve always had a passion for movement and wellness, so to discover a new infrared fitness concept was very exciting” Domineque Klein – J.I.M Glenhaven Franchisee.
The ambience helps beginners feel at ease
The essence of J.I.M transcends conventional notions of physical fitness, placing a strong emphasis on inclusivity and unparalleled comfort. Within J.I.M studios, a deliberate design ethos prevails: the ambience is deliberately super dark, with the deliberate absence of mirrors, fostering an environment where members can focus wholeheartedly on their personal journey devoid of external scrutiny.
This deliberate choice of atmosphere is not merely aesthetic; it serves to cultivate a sense of introspection and empowerment within each member, encouraging them to explore their physical and mental boundaries without the distraction of external validation.
They Have a Point Of Difference That Won’t Date
While a unique concept is great, as there are many “sell” points when you do something differently, you also want to invest in an idea that won’t date. Working out in an infrared room has already proven to be incredibly popular in the US over the past decade, but additionally, the benefits of infrared are widely known thanks to the vast amount of celebrity endorsements over the years. Therefore the J.I.M concept has already been proven, despite being a new idea in Australia, and the research is there.
Joy. In. Movement is more than a fitness destination; it’s a sanctuary where individuals can embark on a transformative journey towards holistic well-being, supported by state-of-the-art technology and a community dedicated to personal growth.
Want more? Click here for How Technology is Changing the Way We Workout
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
