Sydney’s Premier Face of Man Marks a New Era of Luxury Grooming With Its Flagship City Location
FOM Barber
Sydney’s premier men’s grooming lounge, Face of Man recently made its debut in its reimagined location on York Street and has now expanded its services with a dedicated Face of Grooming barbershop. The high-end grooming spot continues to innovate and challenge the norms of the modern man’s grooming routine, now featuring treatments and products from the luxurious British skincare brand, ELEMIS.
Founded in 1978, Face of Man is known for its old-world charm and cutting-edge treatments. Its capacious new location in Sydney’s central business district has a dashing backdrop of Sydney’s iconic Queen Victoria Building, further evoking the atmosphere of an early-20th smoking lounge, that it is so widely known for.
The premium space’s dark moody tones, and lighting, transport you to another century. Playing a modern twist to its George Street location, this new spot offers the ultimate pamper treatment for all things male grooming and skincare. The new design features seven treatment rooms, a barbershop, and a whiskey lounge, all fitted with luxurious, high-end Coco Republic decor and finishes.
The Face of Grooming barber suite is led by barber Shafeel. As one of the most talented barbers in Sydney, who recently worked with F1 star, Daniel Ricciardo, he provides the full-service suite of barbering services, with cuts to hot towel shaves, shoe shines and their traditional side of scotch.
Now included in their line of treatments is the leading and globally renowned skincare brand, ELEMIS. This skin wellness brand adopts skin-friendly formulations that deliver clinically proven results. As just one of a few Australian grooming lounges to offer the luxurious brand, Face of Man will offer four treatments: Calming, Superfood, Signature and the creme de la creme, Signature Platinum.
The hands-on facial treatments and products use touch as a powerful diagnostic tool, softening and prepping the skin to receive activities. The product is cleverly applied using a combination of ancient and modern massage techniques from around the world. Face of Man uses ELEMIS within their practices and treatments to reveal healthier and more vitalised skin.
Using cutting-edge and advanced technology with facial treatments such as the Ultraformer: Non-surgical facelift, Radio Frequency micro-needling and the revolutionary skin resurfacing treatment, HydraFacial, Face of Man brings the best to the skincare game. Additionally, the luxury grooming service also provides waxing, laser hair removal, massage, nail care, dermal fillers, anti-ageing injections and tattoo removal services.
Over the past 45 years, Face of Man has continually evolved its services, investing in state-of-the-art technology, techniques and products, ensuring they remain at the forefront of the industry. Designed for contemporary gentlemen, guests are always welcomed to a refined and relaxed environment, top-end treatment and trustworthy service. It’s no surprise that Face of Man is frequented by celebrities, sporting legends, musicians and businessmen alike including Tim Robards, Commando Steve, Luke Jacobs and Luke Burgess. The high calibre of clientele is a testament to the service of the team. With an ambience of 20th-century opulence, the grooming lounge offers a range of services to energise, strengthen, correct and transform men’s skin. Later this year, the institution will also launch its Face of Wellness arm, an exclusive wellness sanctuary, mixed with contemporary luxury which will feature an array of wellness-based services.
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Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
