Royal Enfield Roars into Sydney with New Exclusive Brand Store – Moto Machine
Royal Enfield Moto Machine Web Tom Fossati 47
Royal Enfield, the world’s oldest motorcycle brand in continuous production, is delighted to unveil its new exclusive store, Moto Machine, in Clyde, Sydney. This grand opening marks a significant milestone as Moto Machine becomes the largest exclusive Royal Enfield showroom in Australia and New Zealand. Strategically located at Unit 1, 10 James Ruse Drive, Clyde, New South Wales, this flagship store embodies Royal Enfield’s philosophy of “Pure Motorcycling,” offering a unique and immersive experience for motorcycle enthusiasts.
A Central Hub for Riders
Moto Machine is designed to be more than just a showroom; it’s a community hub for riders. The store will host a variety of events and rides, creating a vibrant space for enthusiasts to gather and share their passion. One of the standout features is the custom bike display area, which showcases the artistry and craftsmanship that go into every Royal Enfield motorcycle. Additionally, the store introduces the first ‘Make It Yours’ customisation station, allowing customers to personalise their Royal Enfields to reflect their unique styles and preferences.
Comprehensive Services Under One Roof
The new Sydney store is a full-service dealership that truly captures the essence of Royal Enfield. It offers a comprehensive range of motorcycles, accessories, and apparel, ensuring that every rider’s needs are met under one roof. Enthusiasts can explore the complete lineup of Royal Enfield motorcycles, including the newly launched Shotgun 650, the all-new Himalayan, Hunter, Classic, Bullet, Meteor, Interceptor, Continental GT, and Super Meteor. Customers can also get hands-on experience with a variety of accessories and try out demonstrator bikes.
A Milestone for Royal Enfield
Addressing the opening of the exclusive Royal Enfield store in Sydney, B. Govindarajan, Royal Enfield CEO said, “2023–24 has been a hugely significant and high-adrenaline year for us, as we recorded our best ever performance globally. What’s really encouraging is the fact that while our recently launched products – the all-new Bullet 350, the all-new Himalayan, and the Shotgun 650 – have performed admirably well, our existing portfolio has also contributed significantly to our growth. Moving in line with our ambition to expand our reach in international markets, we have made sure that we provide truly global motorcycles for all our customers across the world. Our international business has been performing exceedingly well over the last few years and we’ve witnessed a strong growth momentum in markets outside India. We have recorded stellar revenue from the International markets in the last 8 years while constantly building capabilities to cater to our global audiences. Australia has been one of the most important markets for us in the Asia Pacific markets and thereby our International growth story. We see a huge potential for leisure motorcycling in this country. I can confidently say that we are on a strong path to growth and will continue to deliver world-class motorcycles and pure motorcycling experiences to riders across the globe.“
Enhancing Accessibility for Motorcyclists
The Moto Machine store in Sydney aims to provide greater accessibility for motorcycling enthusiasts in the country. By adding yet another touchpoint and pit stop for riders, it enhances the Royal Enfield experience. Commenting on the success of Royal Enfield in Australia and New Zealand, Anuj Dua, Business Head of Asia Pacific markets said, “Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In Australia, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. With an intent to further expand our outreach, we have opened one of the biggest exclusive stores in the country. This will get us even closer to our customers and provide easy access to the brand especially in Sydney and its outskirts. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the country to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”
A Legacy of Pure Motorcycling
Royal Enfield has carved a niche as one of the leading mid-size motorcycle brands globally, with a unique history of building evocative motorcycles. Customers and motorcycle enthusiasts in Australia can now experience this rich legacy through its complete range of motorcycles, apparel, and accessories, all available under one roof at the exclusive store. This new flagship store in Sydney truly encapsulates the brand’s philosophy of “Pure Motorcycling,” offering an unmatched ownership experience to riders.
Want more? Click here for Royal Enfield Launches Motorcycle With Remarkable Historical Link to Australia – TDP (techdriveplay.com)
Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
