BSc Soft Protein VC Choc
BSc and Menz Violet Crumble Join Forces to Launch A New Protein Bar
BSc (one of Australia’s most recognised health supplement brands) announced this week that it has partnered with Menz Confectionery in an Australian first to create the BSc x Violet Crumble soft protein bar!
Yes, you heard that right. Now you can satisfy your candy bar cravings without as much guilt. Plus get a hit of protein! In fact, the new soft protein bar comes with 16g of protein, has a 4.5 health star rating and less than 3g of sugar.
“Developing this has been so fun for us. It represents a delicious fusion of the iconic taste and texture of Violet Crumble with little shattering pieces of honeycomb – and the innovative format of a candy-like protein bar currently not made in Australia.’ Greg Young, the founder of BSc says, “We worked with the latest European technology to bring this product to life and are confident Aussies will love it!”
Don’t think for a moment though that taste was sacrificed to achieve this outcome. Polly Love, the National Marketing Manager for Menz Confectionery, says, “We’re thrilled to be collaborating with BSc in what some may consider an unlikely mash-up. We are always looking for new ways for Aussies to enjoy that iconic Violet Crumble flavour and we love to shatter expectations of what is possible. We certainly don’t like to shy away from exploring new territories and we love that the team at BSc had the vision to bring these delicious Violet Crumble inspired soft protein bars to life. They are absolutely delicious!”
You’ll be able to get your hands on some of these limited edition bars nationally in Coles from May 6th. Be sure to mark the date down as we’re confident they won’t last long on shelves.
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Zachary Skinner is the editor of TechDrivePlay.com, where tech, cars and adventure share the fast lane.
A former snowboarding pro and programmer, he brings both creative flair and technical know-how to his reviews. From high-performance cars to clever gadgets, he explores how innovation shapes the way we move, connect and live.
